Discover The Success Story Of Salt Sparrow Salon In Bismarck

It's impossible to look at the cover pic of this article and not be blown away by all the amazing hairstyles

This is the artwork and genius of Alexa Frank - owner of Salt & Sparrow Salon - 4630 Ottawa St in Bismarck, making so many people come alive in her place. No doubt you have seen her work in others around town, a glamorous style that fits one's personality to perfection. Alexa and her husband Matt ( co-owner ) have gained national attention with Salt & Sparrow Salon.

Alexa Frank

A National magazine has found this incredible place

Coming up on their first anniversary, not only has Salt & Sparrow Salon turned so many heads and made people happy, they captured the attention of a national magazine - Salon Today - from a recent news release "The magazine’s 28th annual SALON TODAY 200 issue profiles the selected salons in its Spring 2025 edition" Alexa and Matt's place is on the list. Check out how this place all came about"

"The honored salons were awarded in 11 different best practice categories...

...Growth, Business Builders, Client Retention and Referral, Compensation and Benefits, Customer Service, Employee Education, Environmental Sustainability, Philanthropy, Retail and Merchandising, Salon Culture and Technology." Can you imagine how proud you would feel knowing that all your love, ambition, and hard work were recognized by experts in the Salon world?

I asked Alexa to share some of her thoughts

"As an Aveda salon owner in Bismarck, North Dakota, I’ve always believed that what sets a salon apart isn’t just the haircuts or color services—it’s the experience we create for each guest who walks through our doors. That’s why being recognized in Salon Today’s Top 200 Salons—especially for excellence in Customer Service—is an incredible honor.

This award is more than just a badge of recognition; it’s a reflection of our team’s unwavering commitment to treating every guest with care, respect, and genuine hospitality. From the way we greet our clients to the rituals we provide during each appointment, we’ve built a culture centered around making people feel seen, heard, and valued"

If you get a chance, take a second to swing by and congratulate them, and THEN take another second and see how you can make your personality shine with a new style!

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